AlEn USA, with is headquarters in Houston, is the North American business unit of one of the most recognized companies in the household cleaning products category in Mexico: Industrias AlEn S.A de C.V. Since its beginning in 1949, Industrias AlEn S.A de C.V. has pioneered the development of well-known consumer brands that have been able to breed strong heritage in the Mexican market.

Brands such as CLORALEX (the #1 bleach in Mexico) and Pinol® (the #1 Heavy Duty cleaner in Mexico) were the first products in their class to hit the Mexican market and to sustain relevance and leadership after 50 years.

Now, with more than 3,000 employees, five manufacturing plants, a product catalog of over 500 skus and an overall market leadership, Industrias AlEn S.A. de C.V. will seek to replicate its success in the North American market, specially with the growing Hispanic population.